The $5.5-billion Port Covington project in South Baltimore, spear- headed by Under Armour founder Kevin Plank, has already landed three major cybersecurity firms (DataTribe, AllegisCyber, and Evergreen Advisors). “The largest area of innovation growing in Baltimore right now is undoubtedly cybertech,” said Al Hutchinson, president and CEO, Visit Baltimore. In recent years, Baltimore’s tech scene has increasingly garnered more and more headlines - a 2016 index from Cushman & Wakefield included the city on its list of 25 leading high-tech metro areas in the U.S, ranking No. In Fell’s Point, a bustling settlement incorporated in 1773, you can find 18th-century homes (left), a slew of fresh options for drinks and meals, and the new Sagamore Pendry Baltimore hotel, whose pool (bottom right) overlooks the Inner Harbor. “That helps us change that narrative,” she said, to one about the city “as a place of innovation and creativity.” It has also helped to attract niche programs like the Entrepreneurs’ Organization’s 2018 XCentric event and the Association for Computing Machinery, meeting in St. Ratcliffe said that these assets “help us craft a message that first counteracts the impression that people may have” of St. Louis, and that’s really changing the face of our community.” ![]() The conversations that they’re having help to attract world-class talent to St. “All of that is coming together as they have realized that they can help one another. “You have a lot of scientists here who do different kinds of work,” Ratcliffe said. Louis also counts the Washington University School of Medicine and the National Geospatial-Intelligence Agency (NGA) among its prominent institutions, the former being home to the McDonnell Genome Institute (MGI), which played a large role in sequencing the human genome. ![]() They also reap the benefits of having the world’s largest independent nonprofit plant science research institute, the Donald Danforth Plant Science Center, just a few miles away. Louis - they’re very much dependent on food and plant sciences, “as they develop and refine the product they have to offer,” she said. Take, for instance, Nestlé Purina and Anheuser-Busch, both born in St. Louis during the last 10 to 15 years - and it grew out of the city’s Rust Belt era, when it had a thriving manufacturing base rooted in technology and the sciences. Biosciences, Ratcliffe says, is an industry that has really blossomed in St. The city is also home to CORTEX, a 240-acre bioscience complex two miles away from America’s Center. cities formerly in the Rust Belt are helping planners see them in a new light.Ī CORTEX lab (shown), Anheuser-Busch, and America’s Center help tell St. “If they aren’t starting to look at this, and refocusing how to deliver a message about that purpose and how they can actually deliver on it, they may be left behind as people change their behaviors about attending big meetings.” “Many different types of associations are coming to grips with the purpose of their conventions and meetings, and what it is that they need to be doing to cause people to care about coming,” Ratcliffe said. Facilitating this more meaningful connection can be key for DMOs trying to draw the right groups, especially associations. That means that for destinations with industrial roots that have evolved into thriving new innovation-based economies, showcasing their revamped identities not only helps to correct outdated perceptions but also brings groups more deeply into their city’s folds. Louis, and “access to speakers who are delivering content that they can’t get any other way - that kind of innovation will sustain a meeting.” “The content that is provided that provides real-time, hands-on experience,” said Kathleen (Kitty) Ratcliffe, president of Explore St. What destinations can offer as content - speakers, collaborations, experiences - often stems from the mainstays of a city’s innovation infrastructure, including its startups, universities, industry clusters, and research institutions.
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